When creating a website for your company, there are several things to consider. What is the goal of your website, who’s your target audience and how do you engage that audience? On top of that, how do you get people to your website? Here are a few tips to help you reach your target market, and run an excellent website for your business.
The way your site looks is a huge factor. Whether they register it consciously or not, when people arrive at your website, one of the primary ways they judge the quality of your site, and therefore your company, is purely by appearance. If your page is bland and mostly text, it’ll put people off. Choose colors and images that will grab their attention. On the other hand, a page that’s too busy may be overwhelming, so find a good balance.
Of course, you need the basics: who you are and what you do as a company, and ways for potential clients to contact you. This will include your company phone number, email and physical address. Thereafter, good content is what will attract and engage your target audience. This might be a company newsletter, latest products or specials or a blog. If you decide to add a blog to your company website, post regular content that’s interesting and informative.
Search engine optimization is a great way to make your website search engine friendly and easier for people to find. Around 85% of consumers look for local businesses online, and chances are that starts with a search engine. Most people don’t look past the first few pages, or even the first few results, so getting your website to the top of a search is invaluable. You can do it on your own, but an SEO specialist will be far more effective. Search Engine Optimization improves your “natural” rankings in a search engine, so that your website shows up in the first few pages of a Google search, rather than the last few.
Social media is an invaluable marketing tool, so set up social media accounts for your business. Given that most people spend as much as five years of their life on social media, in one form or another, it’s a good place to be. Link to your website on your social media pages, and vice versa.
Paid Facebook ads allow you to make your ads visible to your target market based on age, gender, interests, and a number of other criteria. Managing your own page well and generating a following is essentially free advertising. Running promos and competitions and advertising special deals on social media will help bring traffic to your website.
To recap, a good website needs to look good and have great content. Optimize your site to make it easy to find, part of this is having a simple web address that’s easy to remember – your company name is best. Generate your own publicity through social media and keep your site interesting and up to date.