Social Media to Influence your Business

Social media has plenty to offer your business in terms of promotion of your brand and thus more brand awareness, seals lead generation, and even search engine optimization. While not a direct channel for sales, your social media accounts can support and promote your ecommerce efforts by assisting with promotion, brand awareness, trust, loyalty, and […]

How To Choose Web Hosting

The SMEs and freelancers are on the Internet the opportunity to ride and develop their business in a simple and economical way. However, to stand out from the enormous competition is necessary to provide quality service that is different from others. The indispensable first step to launch our company is properly choose our web hosting. […]

How to Protect Your Data in the Cloud: Checklist for SMEs

Protecting our data in the cloud requires strategy. As cloud adoption rapidly increases among SMEs (small and medium-sized enterprises) and professionals, we find our business’ core operations effective, efficient and agile, improving our customer service. We can’t deny that the cloud services offered to us have enhanced our infrastructure. Whilst we are provided with enumerable […]

Essentials of Market Research for Startups

The primary purpose of market research for startups is to determine scientifically the viability of the business concept and model being proposed. The three key elements that are studied through such research are – the market, the competition and the customer. A well conducted market research will provide practical insights which are essential for the […]