Importance Of SEO Agency Of The Year Award And Keyword Targeting

Making and maintaining a website is not an easy task. The webmaster will bump into something once in a while. Website owners are all focusing on getting their site up the Google search ranking. There’s a lot of methods to achieve this, but there’s nothing more popular than making your websites optimized with search engine optimization methods.

Mastering search engine optimization techniques are now essential to keep your website relevant. With the right techniques and good practices of the search engine, and with a hopeful condition that Algorithm won’t change that much, your website will be able to make it on top and to pull all the traffic from organic searches. Those who can understand SEO and apply its principles will be the clear winner of the Internet.

When applying SEO in your website, you can get the key benefits of using SEO. The benefits include increased traffic, improved visibility, credibility, and trust, improved user experience and usability, and last but not least, it would be a cheaper way to market your services. To be able to fully realize the potential of SEO marketing, your SEO expert should know the cogs and wheels of the SEO. This includes understanding what is keyword targeting and how to effectively apply it in your marketing strategy.


One of the features of SEO is knowing keywords from the usual searches that people make and taking advantage of those keywords to drive more traffic. Keyword targeting is using keywords that are relevant to your products and/or services. All SEO agencies are unique and make different approaches for their clients. Relevant keywords are also different in different businesses. If the business being advertised is a bicycle business, something relevant to bicycle purchase will be used when using keyword targeting.

Keyword targeting’s key to success is to catch the most relevant keyword and use it in the site. You can use SEO tools like Google Trends to catch what is the most relevant keyword for your business. You will be able to know what is the most relevant keyword, as well as the next most relevant keyword related to your business. This can also help you determine other important keywords such as long-tail keywords.

When applying keyword targeting, it is worthy to note that there’s a lot of relevant terms in one business. It is recommended to gather data and make a list. If your business is selling shoes, there are other relevant keywords that seem to be out of the box. A lot of people who searches for “shoes” in the search bar. But slight changes in the keyword will also make a huge shift. Utilizing keywords like “blue shoes” will make a great change because people who are looking for more specific products will likely make a purchase.


Having a complete grasp of SEO is not possible because Google and other search engines are always evolving. That’s why SEO agencies need to evolve their strategies as well as their attitude in tackling greater challenges in the SEO market. That is why it is a hard task to have the award of being the SEO Agency of the year. Every SEO agency will want to have that trophy sitting on their shelves as a sign that they are the best there is in the industry.

Things like keyword targeting is just a part of the overall picture. The better grasp you have about SEO principles, the better your chances are in getting the award. Getting this award will mean you have more credibility when it comes to SEO marketing. This translates into a good reputation and the chance of getting more customers.

Take the SEO agency called HigherVisibility for example. In 2017, they won the Agency of the Year award. The award comes from the Landy Award, which is the leader of the SEO industry. HigherVisibility has gained more clients since then. HigherVisibility also stated that being able to monitor their clients’ accounts and understanding each account’s problems and needs is also a part of the job.

HigherVisibility also noted that walking their clients through the process of SEO and explaining things will make their clients more satisfied with the results. This is because the clients will know the efforts that the team has put to make things possible.

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Online Loans Are Effective For Solving Your Problem

It is true that even if you are employed at times, you may find that you need some money because of an emergency that you have to deal with such as paying for some medical bills. Majority of workers in Canada need money in one way or another in the middle of the month, and banks cannot solve their problems because of the process that is involved. What employees need is just quick money to do something after which they can pay once they have received their salary. Therefore, for such problems to be solved there is the need for a solution that is smooth, quick and easy to avoid giving up by workers who are looking for the loans. You can today take advantage of no credit loans at Captaincash, and you will see the difference when it comes to efficiency.

Online Lenders

The online lending business has been on the rise because people have discovered that it is lucrative. However, there is competition hence for an organization to strive it must be offering the best and quality services. Quality and smooth services ensure that you have established trust between you and your customers. That is why Captaincash has been serving different customers because they have been attracted by the services provided by the online lending company. Convenient is our primary aim, and we must ensure that the customers are happy with what we are offering.

The online application

If you want to succeed and be eligible for an online loan, you have to know the process of implementation. For a successful online application, you have to provide the necessary information such as your personal information and financial information such as your employment history and your residence and age. To qualify for a loan with Captaincash, you have to be a permanent resident of Canada. The lenders will go through your details which are submitted through the online platform after which they can decide your application. If you qualify for the online loan, you will be given the money after a few hours after application is accepted.

Knowing your needs

You cannot just apply for a loan without establishing why you need the money. For example, if you want a quick online loan you should be having a problem that should be solved quickly and a pressing one. You should not just apply to get money for a vacation. When it comes to the online lending, you should be genuine to yourself to avoid any problems concerning payment of your cash.


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Simple Tips for a Great Company Website

When creating a website for your company, there are several things to consider. What is the goal of your website, who’s your target audience and how do you engage that audience? On top of that, how do you get people to your website? Here are a few tips to help you reach your target market, and run an excellent website for your business.



The way your site looks is a huge factor. Whether they register it consciously or not, when people arrive at your website, one of the primary ways they judge the quality of your site, and therefore your company, is purely by appearance. If your page is bland and mostly text, it’ll put people off. Choose colors and images that will grab their attention. On the other hand, a page that’s too busy may be overwhelming, so find a good balance.



Of course, you need the basics: who you are and what you do as a company, and ways for potential clients to contact you. This will include your company phone number, email and physical address. Thereafter, good content is what will attract and engage your target audience. This might be a company newsletter, latest products or specials or a blog. If you decide to add a blog to your company website, post regular content that’s interesting and informative.



Search engine optimization is a great way to make your website search engine friendly and easier for people to find. Around 85% of consumers look for local businesses online, and chances are that starts with a search engine. Most people don’t look past the first few pages, or even the first few results, so getting your website to the top of a search is invaluable. You can do it on your own, but an SEO specialist will be far more effective. Search Engine Optimization improves your “natural” rankings in a search engine, so that your website shows up in the first few pages of a Google search, rather than the last few.


Social Media

Social media is an invaluable marketing tool, so set up social media accounts for your business. Given that most people spend as much as five years of their life on social media, in one form or another, it’s a good place to be. Link to your website on your social media pages, and vice versa.


Paid Facebook ads allow you to make your ads visible to your target market based on age, gender, interests, and a number of other criteria. Managing your own page well and generating a following is essentially free advertising. Running promos and competitions and advertising special deals on social media will help bring traffic to your website.


To recap, a good website needs to look good and have great content. Optimize your site to make it easy to find, part of this is having a simple web address that’s easy to remember – your company name is best. Generate your own publicity through social media and keep your site interesting and up to date.

Design beautiful e-commerce websites with the best Shopify responsive themes

As long as e-commerce is concerned, the site’s design always plays a key role because it is the design of the site which can either make or break your site. Sales can either convert in a profitable manner or fall flat. If you’re new into forming such a business, you must be eager to get your new site running as soon as possible, but it is important for you to ensure that choose the best e-commerce platform and the most appropriate theme for your site.

Shopify is one of the leading e-commerce platform which ha abundance of ecommerce Shopify themes to choose from. If you’re not sure about the best ones that you may choose for your site, here is a list that is worth considering.

#1: MyShop

MyShop is one of the most popular e-commerce themes that are used by the website designers. It is an entire package of more than 13 variants with product page, listing, shopping card and blog variants which features striking layout. In case you’re watching out for a flexible e-commerce theme which can set an impact, this is the one to choose. With the large number of features like rich snippets, color swatches, and many other things, this is the one that can create the best impact.

#2: Shopier

This ecommerce theme, Shopier started off as a WooCommerce theme and after gaining huge success, it was brought into the Shopify’s world. It is the best one to leverage everything that Shopify has to offer, like few stylistic options that are suited for various online stores. Regardless of whether you’re selling electronics or perishable goods or perfume, Shopier has the best possible theme for you.

#3: Fastor

Fastor is touted to be a multi-purpose theme which has got several updates unlike its original version. Currently it is faster with less complexity and it supports all sorts of Shopify features. You have the freedom of choosing from multiple skins, including the ones that have been recently added to it. The Fastor team has also released documentation with online video tutorials.

#4: Jasper

There are 6 main layouts in Jasper and each of them is combined with boxed variants. Besides, there are all options there through different sections of Shopify. The product pages are especially interesting and it comes with a wide range of gadgets like popups, quick view, currency switcher and scrolling. With Jasper, you can add motion to the overall design.

#5: YourStore

This is the winner of 2016 Most Wanted competition held by Envato and since then, YourStore has moved on to be called the largest selling theme from Shopify. With more than 22 premade layouts, you’re able to combine different footers, headers and checkout variants with which you can build the store according to your wish.

Therefore, before you begin with an e-commerce site, make sure you choose the best theme from the above mentioned list. The one that suits your products and services should be chosen.

Capturing Instructional Tutorials From a Computer Screen with Movavi Screen Capture Studio

One of the most common ways in which screen recording is used is to create instructional tutorials – and for good reason. Simply put if you want to guide users through a certain set of instructions involving a software, digital product, or anything else on your computer – what better way than by recording footage of your screen that shows you performing each instruction.


If you want to learn how to make a tutorial in this fashion, the first thing you’ll need is Movavi Screen Capture Studio. As you can guess it will act as a screen recorder and allow you to record the footage that you need, but it can also capture videos from other sources and has the editing tools you’ll require to piece it all together and make it look good.


The first thing you should do is launch Movavi Screen Capture Studio and decide what type of footage you wish to record. If you want to record footage from a computer screen you should click ‘Record screen’ then define the capture area and adjust the other parameters according to your needs. On the other hand you could opt to record video footage from other sources such as your webcam, AVCHD camera, or even by digitizing footage from VHS tapes or TV tuners.


In any case once you have the footage that you require, the next step is to use the built-in editor available in Movavi Screen Capture Studio to piece it together. If you recorded multiple clips you can compile them in the editor, while also trimming out any unwanted footage, improving the video quality, or fixing common issues.


After that you can focus on making your video look good – and Movavi Screen Capture Studio has no shortage of options on that front either. With its features you can apply special effects and filters, add audio tracks as background music or a voiceover, insert captions, include animated transitions, and much more.


All in all you should be starting to see how you could piece together a fairly impressive instructional tutorial with Movavi Screen Capture Studio. When you’re done you can save it in a format of your choosing, or use the presets that are available to automatically optimize it for any device or platform. In fact the presets will also help if you want to share your tutorials online, as they cater to social media and online video sharing platforms as well.

SEO-friendly Websites are More Beneficial for You

Online marketing is already the most popular way of advertising these days. It is usually for free and it can reach a lot of people. If you are a small business owner and you want your products to be popular, you have to try online marketing. It doesn’t even matter how big or small your business is. If your goal is to be more visible online, you have to try these techniques.

There are several changes when it comes to SEO practices. Keeping up with the trend could be a challenge. You need someone to help you out in managing your website and keeping up with the demands. It might take a lot of time and effort before you can say that your SEO campaign has succeeded. And then, you still need to do more in order to continue being on top.

The worst part is that online marketing is just one aspect of your business. There are still a lot of other things you need to take into consideration.

There’s no need to start from scratch

Instead of setting up the website from scratch, it helps if you ask for help from people who are experts in web design. Better yet, you should get a digital marketing franchise. In doing so, the website that you will use in running the business is already done. Everything has been set up for you.

The website is SEO-friendly. You will get technical support whenever necessary. You can also get advice from experts on how to make the site more effective. Given the kind of help that you have, you will feel more confident moving forward.

You will benefit from it

This concept might seem really foreign to you and you might be afraid to give it a try. However, once you understand how it works, you will realise that it was a good decision for you to have tried this service. You can grow your business exponentially since you already have a good starting point.


You can find out more about a digital marketing franchise online. Read reviews and testimonials from small business owners who have benefited from it. You will see just how big a change it could make to your business. You may also ask for a free consultation first if you want to know more information about this type of franchise. Once you have fully understood the details, you can sign the agreement and start using your upgraded website.

With a digital marketing franchise, even technical support is available when you need it. The initial stages are already set up for you, but you can’t remain the same forever. You still need to keep moving forward.


Image via (Stusrt Miles)






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Spending Habits that Will Always Keep You in Debts

In many cases, debt is related to the way one spends money. Experts advise that by controlling your spending habits, you could easily avoid debt. Poor spending habits create debt eventually. You could save the little available if you develop proper and more appropriate spending habits.

Even before you approach a reliable agency for help, here are top spending habits to shun, helping you avoid being a victim of debt.

Spending more than you earn

You will surely run into debt if your expenses are more than your average monthly income. For example, if your average monthly income is 1000 GBP, spending 1200 GBP every month will put you into debt. Unfortunately, many people find it easier to spend more than they earn. It is easier to take from your savings, to borrow from friends, and to use credit cards.

Overspending is like a slow motion suicide, it may seem manageable in the first few months, but soon you deplete your savings and run out of places to borrow money. If you keep your spending habits within your limits, it is possible to squeeze additional extra money towards your debt payment.

Spending money that you don’t have

When you spend more money than you earn, it is easy to spend money that you have not earned. This is possible when using credit cards and taking online loans, overdrafts, and cash advances. Using these methods unwisely to pay your bills could put you in more debt. So, how can you get out of this situation? The first step is to reduce your expenses and focus only on basic needs within your income.

Using credit where you should use cash

Be careful when you use your credit card. For ordinary purchases such as groceries, entertainment, clothes, and other everyday purchases, you can just use cash. Using credit card for everyday purchases is one of the spending habits that can easily put you into debt.

Using debt to settle debts

Borrowing money to pay other debts can let you sink more into debt. Each loan or credit card balance comes with transaction fee or interest charged. It can only be beneficial when you transfer balance from higher interest rates on a credit card to a lower limit credit card. Even so, you need to be careful with such transfers. Engaging reliable debt administrators can shed more light on this issue.

Improving these spending habits can help you minimize circumstances that can lead you to debt.

Cybersecurity essentials for every business

No matter the size of your business or the field of business in which you operate, you almost always use technology products in your operations on a daily basis. Cyberattacks can affect businesses of all sizes and almost always end up costing a business money. In severe cases, a cyberattack can be fatal to the survival of a business. Combined with the growing prevalence of cybercrime, it is clear why all businesses need to take care of the essentials when it comes to cybersecurity. Here are some top tips for staying secure.

Use strong passwords

Every device and online service that you make use of will employ a password to filter access to authorised persons only. However, these efforts fall apart if you do not use a complex password, and a different password for each service. Passwords do get stolen, so if you share passwords across multiple accounts, then a criminal can get access to a wide range of your company’s services by obtaining just one password.

Beware of email spoofing

Train your employees to spot the signs of a spoofed email. This is when the “from” field of an email address looks like a legitimate sender but is in fact someone else. Tell-tale signs include a slightly misspelled domain name, curious requests to pay invoices for services that you didn’t request, and poor grammar and language in an email.

Firewalls are still effective

Many of the most successful cyberattacks are perpetrated by automated tools. A firewall protects your internal network and your website against these automated penetration technologies, reducing the likelihood that a vulnerability in your systems will be identified by a criminal. Next-generation firewalls are excellent at identifying suspicious activity and will simply block any suspect traffic, keeping your network safe.

Always update your hardware and software

Every system and software package has security holes when it is released. These are identified over time and patches are made public to close the gaps, but patches are only effective if they are installed. Once the security problem is public, hackers can easily hunt for opportunities to exploit it. Protect your computing resources by always installing any security patches as soon as they are released.

Hire an expert

If you make extensive use of technology services, then you might want to get an expert to help you. A cybersecurity contractor will review your technology practices and identify any security holes that make your business vulnerable. Paying a contractor through an umbrella company makes it easy to get on board top expertise as you do not have to worry about getting the paperwork and taxation issues right.

There is no question that remaining vigilant and taking preventative action will offer a large degree of protection against cyberattacks, but you can still fall victim to cybercriminals. For this reason, you should also protect your business by making regular backups and by putting in place a disaster recovery plan, which can mitigate any damage done by a security breach.


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How to Use Minimalist Web Design the Right Way

Are you an Oxford business looking to revamp your website so it reflects the current trend for minimalist design? If so, you’d be forgiven for thinking this would be an easy task. After all, minimalist means less, right? So that must mean less work, and less skill. Nothing could be further from the truth. Designing a website in a minimalist style can actually be very tricky, according to Oxford web designers. Take a look at some of the ways they say you can succeed by paying attention to the small details.

What is Minimalist Web Design?

Minimalism in web design is all about taking out the unnecessary elements on a site and helping to make it more functional, and cleaner. While this may sound like an easy principal for any Oxford business to master, it is actually more complicated than it appears. In effect you are looking for optimum usability but with fewer elements on the page to do it. There are certain elements within minimalist design, however, that can really help you succeed with this type of design.

Flat Design

Web design Oxford experts point to the existence of a flat interface to show you how minimalist design can work effectively. Flat design has been a trend for some time, and it means a site is designed without any textures, highlights, shading, or other three-dimensional elements. These elements were popular in previous years, but now look more dated.

Limit Your Use of Colour

Minimalist sites are not a riot of colour, whether they are promoting a drink or a law firm. But colour is used by Oxford web designers to highlight important parts of the site, or to draw attention to elements. It is very useful in flat design. Many minimalist sites are designed in a muted colour palette and contain a couple of bold colours as the highlight element.

Hide or Remove Elements

There is a fine balance between losing elements on a site and losing functionality, so it pays to work with a professional web designer to achieve this goal. Basically, if there is an element on the site that isn’t crucial, it shouldn’t be there.

Respect the Whitespace

White space is one of the main elements of minimalist design and should be used effectively to make a website look impressive while remaining easy to use. White space is also called negative space as it does not have to be white. It should be clear of other elements, to give the design room to breathe.



Image: Image courtesy of Stuart Miles/




What Are Some of the Things to Look for in an Antivirus Program for Businesses?

Businesses no longer need antivirus programs as a best practice. It is a true requirement. Imagine that your work files are compromised by hackers! That would be the end of your business. So what are the 10 things businesses should look for when they compare antivirus software?

1. Potency

Obviously, the antivirus program has to be able to find viruses and other infections, isolate them and get rid of them. This is something you must find out from trusted sources, not just from advertisements that say the program is great.

2. Cost

Unfortunately, businesses are on a budget. And while IT budgets tend to be the highest in an organization, there are limitations. You need to make sure that the program is affordable and offers value for money.

3. Centralized Administration

You need to be able to have a single person – or department – to be able to access all the individual reports. You can’t rely on staff that doesn’t have an IT background to report on any issues they may encounter. Additionally, you must be able to control all the different licenses from one location, instead of visiting each individual machine.

4. It Must Include Email Protection

Look at your personal inbox at home. How much spam is in there? That has to be avoided in businesses, so make sure email is protected as well. Protection should also ensure malware contained inside emails can’t affect the rest of your business.

5. Compatibility

Your program should work across different devices. With remote working on the rise, you will probably have computers, laptops, tablets and smartphones in your organization. The program should work across all of them.

6. Excellent Reporting Tools

The reporting tools should deliver easy to understand results that can be taken to senior management meetings to review latest attacks and more.

7. Technical Support

You may have an IT department, but they will not be trained in the specific program you choose. Therefore, it should come with round the clock IT support, preferably both online and over the telephone. And all operatives should speak proper English.

8. Certification

Only choose a program that is properly certified by industry standards and has been tested accordingly.

9. Simplified Licensing

If you have new starters or if someone leaves, you don’t want to spend ages buying or cancelling licenses. This should all work according to a simplified process that allows adding and removal instantly.

10. Automatic Updating

Finally, the program should update automatically and it should do so across all machines. This process must be easy to manage, because most individual computers will have restrictions on them in terms of what they can install and download. This goes back to having a centralized control feature in place.

There you have it, the 10 most important things to look for in an antivirus program for businesses. Deciding on the program is an important decision. Hence, take your time to review your different options before coming to a final conclusion.

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